Barry Tarter has expertise in both product strategy and guiding teams’ to success. Barry has expertise in predicting sports/athlete performance outcomes and authored research manuscripts published in the Journal of Strength & Conditioning Research, the International Journal of Sport Management, and the International Journal of Performance Analysis of Sport. Prior to founding EXACT in 2005, Barry served as a brand manager at Unilever where he initiated the launch of Dove Styling Products. Barry also worked as a consultant at PricewaterhouseCoopers (with clients such as Wilson Sporting Goods). In addition, Barry is a PCA certified youth sports coach. Barry is a graduate of the University of Wisconsin (BS) and the University of Chicago Booth School of Business (MBA).